- Fiber Future Report
- Fiber Future Report
Sustainability is no longer just an industry trend—it is a strategic necessity. With increasing consumer demand for environmentally friendly packaging and growing regulatory pressure, businesses in the meat industry are seeking packaging solutions that align with both ecological responsibility and operational efficiency. As the global leader in moulded fiber technology, we're extending our expertise to revolutionize meat packaging, with fiber-based meat trays. Offering our partners a competitive edge in an increasingly sustainability-focused market.
Based on extensive international market research, our findings reveal compelling evidence of shifting market preferences, highlight four key drivers shaping the transition to fiber packaging in the meat sector:
· Over 70% of consumers actively prefer fiber-based packaging to plastic alternatives
· Environmental friendliness is cited by 65% of consumers as a key purchasing factor
· 58% prioritize recyclability in their packaging choices
· Strong willingness to pay premium prices, particularly in organic and premium meat categories
Modern consumers are making more conscious purchasing. This clear consumer mandate is reshaping the future of meat packaging, creating new opportunities for forward-thinking companies.
The transition to fiber-based packaging represents more than just an environmental choice – it's a strategic business decision. Regulations across the globe are increasingly favoring plastic-free and recyclable alternatives. Many countries, particularly within the EU, have introduced plastic taxes and recycling quotas, reinforcing the need for businesses to embrace sustainable packaging solutions.
Fiber-based packaging offers multiple strategic advantages:
- Plastic tax savings – Many EU nations impose up to €0.80 per kilogram of non-recycled plastic. Switching to fiber trays eliminates this cost.
- CO₂ footprint reduction – FiberWise™ trays are made from renewable materials, reducing emissions across the supply chain.
- Enhanced recyclability – Unlike complex plastic composites, fiber packaging aligns with circular economy principles.
- Enhanced brand perception recyclability – Through demonstrated environmental responsibility
As sustainability becomes a decisive factor in purchasing decisions, the adoption of fiber-based meat packaging presents an opportunity for businesses to align with consumer values while gaining a competitive edge. The global molded pulp packaging market demonstrates strong growth trajectory, with projections indicating expansion from $4.3 billion in 2023 to $5.7 billion by 2028. This 5.8% compound annual growth rate reflects:
- Increasing regulatory support through EU directives
- Growing adoption across premium and organic segments
- Rising consumer awareness and demand
- Strengthening sustainability requirements in global markets
The future of packaging is being redefined today, with fiber-based solutions leading the charge. By choosing Hartmann, you’re not just investing in new packaging—you’re also strengthening your competitive position and actively contributing to a more sustainable future. Our proven technology, combined with growing consumer preference and regulatory support, presents an unprecedented opportunity for forward-thinking companies in the meat industry.
Now is the time to act: Join us at the forefront of the transition to sustainable packaging solutions and benefit from FiberWise™ trays that deliver both efficiency and the highest quality standards. Discover how Hartmann’s fiber-based packaging can seamlessly integrate into your processes and prepare your operation for the challenges ahead.
Choose Hartmann today and shape the future of your packaging solutions responsibly, competitively, and sustainably.
Kati Ørskov
Business Unit Director
Mobile +45 40 17 55 01