Bringing their “A” Game

For more than 60 years, poultry farming has been a cherished tradition at the Aluksne Poultry Farm - a member of APF Holdings family in Latvia. With their fresh perspective, determination, and high moral standards, Aluksne are already one of the three most successful poultry farms in the Baltics.

As a new generation of farmers with hearts in the right place, they know that industrial farming can – and should – be ethical and sustainable, guided by a solid moral compass. To this end, they're always looking out for new, more efficient ways eggs can satisfy the energy needs of people and the planet.

The digital world has rarely collided with the worlds of egg production or retail. But APF has found a unique way to bring them together.

There are currently over 3 billion gamers worldwide. In the EU, egg consumption per capita is growing each year, too. So they had an idea – what if they can combine eggs with the virtual world to create something that appeals to the tastes of  egg consumers and gamers alike?

Currently, APF has been working with mobile game developers on “The Chickgame”, an educational and exciting poultry-themed mobile App. The Chickgame App is available free-of-charge from the App store. The App allows you to raise chickens, grow crops and harness the power of eggs to create delicious dishes. You can expand your farm, hire workers and unlock exciting new elements to take your farming skills to the next level.

If you live in Latvia, you can buy APF egg packs with an equipped QR code. You can scan the QR code to get free in-game bonuses and stylish clothing and so not only profit from the best quality eggs but also have a nice game to play.

To prevent the QR code from being used in advance by everyone in the supermarket, the QR code is hidden under a very special scratch-off layer. Hartmann is the only egg carton producer that can offer these so-called scratch labels. You have to buy the pack first, scatch off the layer, scan the QR code and have fun.

So go on – use your expertise to make your farm the Big Hens-chilada. Track your progress against others on the leaderboard. Even if you’ve unlocked all facilities and completed all necessary upgrades, you can keep earning money and climb up the leaderboard to become the cock of the walk – check it out!