New creative direction for UK's Freshlay Farms Brand

Noble Foods, the family-owned company and UK’s largest producer of eggs, has enlisted Hartmann to completely rejuvenate designs for its Freshlay Farms™ brand.

The brand itself, a smaller but incredibly strong performer in the Noble Foods portfolio, uses eggs produced by British, free-range farms. As the name suggests, the Golden Yolker™ eggs have a distinctive, deep golden-yellow yolk which are perfect for cooking with.

The hens are fed a natural vegetarian maize diet which gives them their rich, smooth and flavoursome golden yolks.   And what really makes these eggs special is that the hens are free to furtle and forage through the trees and shrubbery, and flourish as only happy-go-lucky, free-roaming hens can. They get everything they need and nothing they don’t – which means they produce eggs with all the taste and goodness consumers crave.

To do these very special eggs justice, Hartmann employed some very special technology.

The labels – like all Hartmann labels – are offset-printed in 6 colours. Next, we use a technical process known as ‘hot foil stamping’ or ‘embossing’ to add the golden part-foil Golden Yolker™ logo and the sun in the background.

This involves making a customised embossing tool for each label size – but for our clients, it’s worth the effort. The gold leaping out of the label really pushes the brand’s USP – that rich, deep, golden-yellow yolk. And the label also emphasizes the product’s unique freshness, yolk colour and origin from trusted, free range farms. 

It’s a stylish, high-quality pack that leaps off the shelf whilst underlining the premium quality of the egg. The new packs have been on sale since December 11th and have been brightening up supermarket shelves with their lustrous gold embossing on the front and top.   

There’s nothing like it on the UK market!