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EmpCo is coming. What it means for egg packaging.
From September 2026, new EU rules will affect how environmental claims, wording and visuals are used on egg packaging across Europe. Are you ready for it?
EmpCo focuses on how sustainability-related messages are communicated to end consumers. This makes packaging, labels and on-pack communication more relevant than ever. EmpCo affects several visible elements of egg packaging. Please make sure you prepare for this well in advance and review your packaging communication.
What is the EmpCo regulation?
The Empowering Consumers for the Green Transition Directive (EmpCo) is an EU regulation designed to strengthen consumer protection and prevent misleading environmental claims. It introduces clearer rules for sustainability related statements used in business to consumer communication, including packaging, labels and marketing materials. EmpCo will apply from 27 September 2026.
What does EmpCo change?
What you communicate on pack matters more than ever
EmpCo aims to prevent misleading environmental claims and strengthen consumer trust. For egg packaging, this puts the focus on how claims, visuals and messages are presented on-pack – and whether they are clear, specific and transparent for end consumers.
Responsibilities for packaging communication
Hartmann manufactures and supplies packaging solutions. The content printed on packaging – including wording, claims and visual elements – is defined and approved by the customer placing the products on the market.
Hartmann does not provide legal advice or assess customer artwork for regulatory compliance. Responsibility for compliance with applicable laws and regulations lies with the customer.
Reviewing packaging takes time – even for small changes
Existing packaging designs may need to be reviewed in light of EmpCo. Adjusting wording, visuals or labels requires planning, and full redesigns require even more lead time – especially across multiple markets.
Starting early helps maintain flexibility and avoid last-minute changes. Please check the messages and graphics on your egg packaging and let us know well in advance if you wish to change your label or direct printing.
Further guidance
For further guidance on environmental claims and consumer communication, please refer to official EU resources:
Learn more about European Commission - Unfair Commercial Practices guidance
